![]() This figure shows the data for the chart. So let’s create this chart… Set Up the Funnel Data ![]() This figure combines several charting techniques that are easy to set up but are seldom used in Excel. But if the chart represents an email funnel, we would want Stage 4 to be a small percentage. If the chart represents a sales funnel, we would want Stage 4 to be a large percentage. In this instance, of course, we want this number to be as small as possible. For example, the large number could be the total number of emails received in a day, and the small number could be the unanswered emails that remain after a certain number of days. In both cases, we want the small number to as large a percentage as possible of the large number.įunnels also can apply to challenges or problems. Similarly, in recruiting, the large number could be all qualified recruits and the small number could be those who are actually hired. ![]() In sales for example, the large number could be all possible prospects and the small number could be those who buy. The general idea is that an organization begins with a large number of possibilities and then, through several stages, winnows them down to a small number of successful outcomes. Although “funnels” are a common term in selling, the concept also can apply to other business activities. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |